…om reflektioner över några glas

Jag diskar och pillar bort etiketter och sorterar in julklappsglasen i skåpen. Alltså, fatta hur smarta Riedel är. Istället för att sälja 24 vinglas (8 för rött, 8 för vitt, 8 för mousserande) så får de sälja 64 stycken (lite beroende på hur många druvtyper man tycker att man behöver skilja på – vi börjar med glas för pinot noir, merlot/cab sav, och chardonnay, men jag ser stora behov av port och syrah och sauvignon blanc och riesling och…).

Produktdifferentiering är en av de viktigaste strategierna för ett företag som vill sälja mer.

Som med rengöringsmedlen för kök respektive badrum – same same, varför köpa två flaskor av samma sak? Men det gör vi. Och träningsskor! Det ska vara löparskor och walkingskor och cykelskor och barfotaskor och hikingskor och aerobicsskor och innebandyskor och ett till par löparskor att varva med. Och då har vi inte ens börjat prata om de riktigt specialiserade skorna (spikskor, anyone?). De är alla lite olika, visst. Men det går att använda sneakers rakt av också.

Poängen är att man inte vill.

Och det är i viljan – vad vi önskar, åtrår – som normerna bor som tryggast. Det är när marknadsförarna lyckas nå in dit som de verkligen lyckats. När de klarar av att ändra vårt synsätt på behov och prioriteringar, och får oss att tänka att vi egentligen behöver speciella walkingskor.

Eller chardonnayglas.

Det enda som förtar glädjen i att sortera in nya glas i skåpen är känslan av att man är så himla lurad.

Och att man inte ens har något emot det.


451 thoughts on “…om reflektioner över några glas

  1. Fina glas! Det är klart att man skulle klara sig med en kupad hand till de flesta drycker (kanske inte te och kaffe…), men hur roligt skulle det vara? Vilken Riedelserie är det?

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